About Defined

At Defined, we specialize in connecting men’s grooming and lifestyle brands with the right influencers to create campaigns that inspire confidence, authenticity, and growth. Our agency was built on the belief that men’s grooming deserves a stronger voice in the digital space, and we partner with creators who understand how style, self-care, and culture come together.

From grooming products and haircare to lifestyle essentials, we help brands tell their story through content that resonates with modern men. Our network includes grooming experts, barbers, and lifestyle influencers who deliver authentic storytelling that drives both awareness and measurable results.

What sets Defined apart is our focus: while most agencies cater broadly to the beauty industry, we are dedicated to elevating the men’s grooming conversation. Our mission is to ensure every campaign feels authentic, impactful, and aligned with the values of today’s audience.

person holding silver and black device
person holding silver and black device
A sleek and neatly organized set of grooming products displayed in an open blue and brown packaging box. The set includes a jar of shaving cream, a razor, a bottle of post-shave tonic, and a soap bar. The packaging and products have a modern, minimalist design, with the brand name 'SUPPLY' prominently displayed. The setting is a cozy interior with a leather couch in the background.
A sleek and neatly organized set of grooming products displayed in an open blue and brown packaging box. The set includes a jar of shaving cream, a razor, a bottle of post-shave tonic, and a soap bar. The packaging and products have a modern, minimalist design, with the brand name 'SUPPLY' prominently displayed. The setting is a cozy interior with a leather couch in the background.
a man laying on a tree branch in a yard
a man laying on a tree branch in a yard

Frequently Asked Questions

What type of brands do you work with?

We focus on men’s grooming and lifestyle brands, including haircare, skincare, beard care, and grooming accessories.

What size of brands do you work with?

We partner with both emerging and established brands — from indie startups looking for exposure to larger companies seeking targeted influencer campaigns.

How do you choose influencers?

We select influencers based on authenticity, audience relevance, and alignment with your brand values, not just follower count.

We are based in Canada, but work with brands and influencers globally.

Where are you located?
How can I contact you?

You can reach us through our contact page for inquiries and collaboration opportunities.

Can influencers reach out to join your network?

Yes, we welcome influencers in grooming and lifestyle to connect with us through our contact page.

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info@definedagency.co

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